Platform confidence (the %)
#How sure the crawler is about what your site is built on, from the evidence it found — 'framer · 100%' means every signal agreed; a lower number means the evidence was thinner.
Why it matters · The platform decides which fixes can be applied for you and which come as instructions, so it's worth knowing how firmly we identified it.
Where you'll see it · The chip beside your site's name, with the detected signals listed next to it.
GET https://redsxp.com/work/innovation-lab → 200
<title>From classroom to working prototype. | REDSxP</title>
Visiting your website's pages one by one and reading the code behind them — the way Google, Bing and AI assistants do it. That's how every audit here starts.
Why it matters · We judge your site by what crawlers actually receive, not by what your editor shows you.
Where you'll see it · '57 pages analysed' on your site page; every audit and validation.
redsxp.com › workWork — Proof of Impact | REDSxPCase studies of living brand environments delivered under the REDS system.
Short descriptions of a page that visitors don't see on the page itself — mainly the page title and meta description. They're what search engines show in results.
Why it matters · It's your shop window in Google. 'My Framer Site' in a title is like a shop sign saying 'SHOP'.
Where you'll see it · The Search listings score; many recommendation cards.
redsxp.com › workInnovation Lab - My Framer SiteA default title tells search engines nothing about you.
The name of a page in the browser tab and — more importantly — the blue headline in search results. Best kept between 15 and 65 characters.
Why it matters · It's often the first thing a human reads about you on the internet. Make it yours.
Where you'll see it · Title-fix recommendations; the case-study titles fix was the first one this product ever completed.
redsxp.com › workThe REDS System — Six Pillars, One Loop | REDSxP← this grey line is the meta description. Write it, or Google improvises one.
The one-or-two sentences under the blue headline in search results, set invisibly on each page.
Why it matters · It's your chance to say, in your words, why someone should click.
Where you'll see it · Metadata recommendations and page-level fixes.
{ "@type": "Organization",
"name": "REDSxP",
"url": "https://redsxp.com" }
Facts about your pages written in a format machines can read with certainty — instead of guessing from your paragraphs. Usually written as JSON-LD.
Why it matters · It's the difference between a machine guessing who you are and knowing who you are.
Where you'll see it · The Structured data score; the '✗ structured data' surface chip until it's fixed.
<script type="application/ld+json">
{ "@context": "https://schema.org", … }
</script>
The exact file format structured data is written in — a block of organised text that sits invisibly in your page's code. (The name means 'JSON for Linking Data'.)
Why it matters · It's the block you paste in the 'End of <head>' custom-code fix. It never runs and never slows your site — it's information, not a program.
Where you'll see it · The Organization entity markup fix; the code block with the Copy button.
"@context": "https://schema.org"
"@type": "Organization" | "Place" | "FAQPage"
The shared dictionary that Google, Microsoft and others agreed on for structured data — it defines words like Organization, Place, FAQPage and what they mean.
Why it matters · Using the shared dictionary is why every machine can read your facts the same way.
Where you'll see it · Inside every JSON-LD block ('@context': 'https://schema.org').
# REDSxP
> Brand Equity, Experienced.
## Topics
- Experience Centre Design …
A small text file at yoursite.com/llms.txt: a short, honest summary of what your site is and which pages matter, written for anything reading the site rather than browsing it.
Why it matters · It is your own account of the site, in one place you control. ChatGPT, Claude and Perplexity may read it and none of them says otherwise; Google Search does not use it, and none of them asks for it often. Cheap to publish and easy to remove — worth having, not worth waiting on.
Where you'll see it · The 'No llms.txt' card; the '✗ llms.txt' surface chip until it exists.
Three lines your robots.txt may or may not contain, naming OAI-SearchBot (ChatGPT), PerplexityBot and Claude-SearchBot. Each one is allowed to read your pages unless you have told it not to.
Why it matters · OpenAI documents that a site which disallows OAI-SearchBot is not shown in ChatGPT search results. It is the only setting on this list where a vendor states the consequence out loud — and it is one line to change.
Where you'll see it · The 'robots.txt blocks …' card, when one of the three is shut out.
robots.txt ✓User-agent: *
Allow: /
A file at yoursite.com/robots.txt that tells crawlers which parts of your site they may visit. Almost every site has one.
Why it matters · Get it wrong and you can accidentally hide your whole site from Google.
Where you'll see it · The surfaces checklist on your site page ('robots.txt ✓').
sitemap ✓<url><loc>https://redsxp.com/work</loc></url>
A machine-readable list of every page on your site (sitemap.xml). Crawlers use it as their map so they don't miss pages.
Why it matters · A page missing from the sitemap can be invisible to search — sometimes on purpose, sometimes by accident. (We flag it either way.)
Where you'll see it · The surfaces checklist; findings like 'contact page missing from sitemap'.
How much of your business is published in a form a machine can quote directly, rather than infer. Assistants can read your pages either way — this is the part they can attribute to you, by name, with confidence.
Why it matters · An assistant can only work from what it can read. Whether it may read you at all is decided by three lines of robots.txt; what it finds once it does is decided by how much of the business your pages actually state.
Where you'll see it · The AI readiness score card.