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This has to be a site you own. Typing it here is how you tell us the site is yours, and owning a site leads to us writing to it: structured data on your pages, your llms.txt and robots.txt, and your knowledge graph.

Every one of those needs a connection only the owner can make — Google Search Console, your domain or DNS, and wherever the site is built: Framer, Webflow, WordPress or GitHub.

A site that is not yours will never connect, and the account stops at a reading.

Auditing a competitor? That is normal. This box takes your own site: reading it is free, and putting a competitor beside it is on Pro.